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should find one benefit your competition doesn't offer and use it as your main selling point. 2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc. 3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail. 4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity. 5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads. 6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio. 7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc. 8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc. 9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc. 10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making Time to Market Your Private Practice By Lucy MacDonald 1. Start with a six-month plan. If you are not doing very much marketing or if you are unhappy with your marketing efforts, a six month marketing plan is a good place to start. Schedule some time in your agenda to create a marketing plan. Anticipate marketing opportunities related to holidays or special events like mental health week or national depression screening day.2. Set monthly and weekly marketing goals. Once you’ve developed a six mon… 2. How To Get Customers To Beg For Your Business Card! By Sean D'Souza When someone asks you what you do, what is your first reaction? Most of us say something like, 'I am a lawyer'. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you tailor your answer within these parameters, you'll suddenly find a very interested audience.For example: Conversation With A Cartoonist Q: Hi Sean, what do you do? Sean: Business communication is often very flat. I help to make it exciting.There a… 3. Why Target the "Matures" By Bill Willard The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. The Matures' core values are a roll call of traditional American culture: Honor; optimism, selflessness, dedication to a higher purpose (self-sacrifice equals virtue).Having made the World safe for democracy, the men and w… 4. How to Use Business Cards to Network and Market Your Business By Christopher J. Brunner You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you'll realize t… |