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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Top 6 ways to promote your web hosting business Part 1 Promoting a new company in the crowded industry of web hosting today is really hard. There are many tactics that work well and are legitimate, and you can use them to promote your company using them.I will write these 6 ways to promote your web hosting business in two parts, three methods in this article and the following three in the second part. All 6 methods can be used for any kind of business, not only for a web hosting company. Here there … 2. Public Domain and Private Label Content There's so much public domain content available all over the internet, with Master Resale Rights available and sites springing up left and right with Private Label articles you can use to create your own products, but what do you need to bear in mind, what is the best way to use all this content and what can you create with it? What to Look Out For: Copyright - you absolutely must check on this - violating someone's copyright is not clever and c… 3. Small Business Marketing: Are You Planning to Fail? By Debbie LaChusa There's a saying that goes "If you fail to plan, you're planning to fail."Are You Unintentially Planning to Fail?I realize no small business owner has the intention of failing, but that's just what many do every day when they launch their small business without a marketing plan.As a marketing coach and trainer, I see it constantly. People who are so excited about opening their own business. They're working hard. They're dedicated. They have a g… 4. How To Let Your Customers Search For YOU! – Part 2 By Dave Origano First I want to welcome you to part two of the article ‘How To Let Customers Search for YOU!’, where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In part 1 I have told you about posting at forums and writing articles. Now I want to tell you about another technique that can boost the effect of the other two. The technique may seen quite obvious… |