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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Power of "Thank You" By Mike Burstein Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank Yo… 2. Marketing 101: The Power of Marketing By John Follis When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they’ve never done marketing and don’t need to because of good word- of-mouth. Positive word-of-mouth is great, but not… 3. How To Make Your Web Site Work For You By Dave Abernethy (or How to Increase Your Targeted Web Site Traffic and Sales...)You have a web site.Perhaps it was developed internally by you or by one of your own people. Or perhaps you employed a web design agency to produce it for you.You know you're not happy with it but don't know what to do about it.Sound familiar? Then you are one of many businesses, both large and small, who are disappointed with their web site.The reason is often a failure to underst… 4. Off the Shelf Small Business Mapping Software By Lance Winslow All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. We recommend the following companies and CD ROM mapping software:Rand McNallyBusiness MapDelorma USA MapEtak MapsBy printing a selection of nine maps … |