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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Power of "Thank You" By Mike Burstein Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank Yo… 2. TR Cutler Brings On Dean Schmidt to Coordinate Manufacturing Media Blitz TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida is the only PR firm specializing in public relations for manufacturers. In the August 5 issue of IndustrialLeaders.com, Cutler discusses trends in Manufacturing PR and the development of the Manufacturing Media Blitz™ that consists of a 90-day campaign to drive traffic to a client's website and increase product and company awareness.According to Thomas R. Cutler, President of… 3. Meaning and Marketing - The Trigger By Paul R Snell In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in England and some years thereafter. I think he liked to drink.Everybody knew he had the GIFT and so did he. He just wasn't using it. But then he contracted Lo… 4. Boxed Flower Programs By Karen Marinelli A current floral industry buzzword is “boxed flower program”. This refers to the practice of selling flowers to the consumer in a box, normally through distribution channels other than the traditional retail florist. Some boxed flowers come directly from growers, some come from order fulfillment centers. In all cases, the flowers are delivered by a freight service such as Fed ex.Big players in the boxed flower program game are Proflowers, Gr… |