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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Technological Advances Envelope Large Format Posters The need for variety is a consequence of the advances in technology which carries with it the increasing demand for quality, durable, creative and affordable products and services. In connection with posters, the trend is - the bigger, the better!Bigger, faster – better! In the advertising and marketing industry, size does matters. This is the reason why the bigger the posters are the better. Large format posters are easily seen compared to the … 2. Who Are You -- Can I Trust You? By Esther Smith Organized crime aside, beating a prospect over the head is not a reasonable sales tactic. Years ago I was taught that in order to make a withdrawal, I first had to make a deposit; maybe many deposits – depending on my immediate request.This theory should apply to our sales and marketing strategies. When we make a sales call we want something -- and we want it even before the person says ‘hello’. Script reading might have worked years ago but… 3. Create Free Internet Buzz with Your Workforce By Ron McDaniel There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan that will get your steadily increasing traffic, increasing visibility and results. The more employees you have that use a computer the better.Here are the key elements… 4. Demographics For the Masses By Wendy Cobrda Information is the lifeblood of the economy. That’s especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets.That situation is ripe for change, according to the CEO of Catosphere, Wendy Cobrda. “Man… |