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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Ways to Market Your Business for Free - Part III - The Bonus Method By Jinger Jarrett Ok, so this is only one method.Like article writing, press releases, joint ventures, and search engine marketing, you can make this the only method that you use to promote your business, and it's highly effective. Although it takes a little while to set up correctly, it's also free.Start an affiliate program for your business.An affiliate program will do several things for you.1. Build a sales force for you. Don't think that sharing your profit… 2. Are You Putting "Your Girdle" Into Your Sales? By Kim Duke “It’s not just enough to swing at the ball. You’ve got to loosen your girdle and really let the ball have it.”– Babe Didrikson ZahariasYears ago I found this quote from Babe Didrikson Zaharias and not only did it make me laugh out loud – it became a personal mantra.Read her bio below – this is a woman born in 1913 and died at the young age of 43! You know she met with obstacles – and yet this didn’t ever stop her drive or her quest to succeed.D… 3. 7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym By Alexandria K. Brown Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing.Now that I make a great living online as The E-zine Queen, I still make time for my health… 4. PRESS RELEASE WRITING TIPS Press Release Writing...Source: http://www.24-7pressrelease.comWriting a press release may be, at first a very daunting task. A well written press release can give you exposure like you have never seen before. Depending on how and where you distribute your press release, you may receive exposure on radio, television or even the front page of The New York Times! At 24-7pressrelease.com, our goal is to provide as much information to the public on w… |