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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing: Are We There Yet? By Kevin P. Dervin Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we've taken… 2. The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? By Debbie Jenkins If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. Activity (over production)2. People (over capacity)3. Processes (over complication)4. Waiting (poor communication)5. Excessive Communication Costs6. Trial and Error7. Excessive Lead Costs1. Activity (over production)Too many people doing too many different things. Thousands of brochures prod… 3. Mortgage Marketing - How to Earn More Business From Realtors® By Jeffrey Nelson Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it’s effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you’re practicing the definition of insanity - Doing the same thing repeatedly, each time expecting a differ… 4. Small Business Marketing: 10 Steps to Help You Plan for a Successful 2006 By Debbie LaChusa As 2005 winds down, many small business owners will find themselves naturally looking back at the past year and evaluating how well their business did. It's normal to look back at what we've accomplished and also at the long list of things we intended to do but never got around to.If business was good, that's great. But why not take steps now to make sure 2006 is even better. To make sure you actually accomplish all of your intentions so you're… |