Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Avoid Giving Away Free Consulting By Michael Losier After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. Here are some valuable techniques to practice that will prevent you from giving away free consulting.In most cases, arrange to meet with your potential clients… 2. The Lesson of the Purple Bags By Don Baldwin For several years, I was a purchasing agent for an office of the federal government. Yep, it was me spent your tax dollars, and not always wisely, but that's another article.Vendors, and those who wanted to be, often sent us samples of their products in the hopes of convincing us that their products were really what the U.S. government couldn't live without.One day, a package arrived from a company which purported to specialize in the handling… 3. URL Everywhere? Offline Marketing For Online Success By Scott Sedwick Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep, the airport at 3:32 a.m., or how about the car behind you?Below is a list of some of the obvious and the not so obvious places you should be advertising your web… 4. The Man Who Offered to Beat Me Up By Joe Vitale Today I received a long letter from a man who created a new self-defense system. He claims he can defeat anyone in under 3 minutes.He wants me to promote him and his method. He went on to say he'd be happy to meet with me to prove his skills.What did he have in mind?He wants to beat me up.I'm serious."If I can defeat you within 3 minutes," he said in his letter, "then you promise to promote me and my products. Deal?"He went on to give me the co… |