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For the recipient: • You don't have to open a post card! • You see it right away, the bright picture is not hidden from view by an envelope. • The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces). For the marketer: • Save money. You can mail a post card 1st class for less than the cheapest letter rate. • No stuffing required. Postcards win out on all counts. Check out the following case study. Here is what one successful postcard marketer had to say: “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount! To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after the post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts. “I also know that it takes time for the response to build and just this past week, the 6th or 7th week since we started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginning of this month to 45 calls per hour in at the end of the month. “That's almost 900 calls in per week more than just 4 weeks ago. “We're already planning our next post card mailing and are quite certain that this was one of the best investments in promotion to our existing customers we have ever made.” Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California Now that is postcard marketing done right!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tips on Having a Great Brochure Design Brochures are great marketing tools for businesses. Often times, businesses consider the creation of brochure designs on their own. Even though they don’t actually have the exact idea on how to carry out this task, they take the risk because they only want to produce what’s actually on their minds. If this is also your case, you there is certainly nothing wrong with not getting the help of professional graphic designers but you have to follow sev… 2. Put The Selling Power of Testimonials To Work to Increase Your Sales and Profits! Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.Here's how 'John Q. Customer' might describe his attitude:'In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any f… 3. Gravitational Marketing for Small Businesses - Third Law: How to Naturally Attract Customers By Jimmy Vee Have you ever spent an entire day twiddling your thumbs at your desk, with a luke-warm cup of coffee? Or worse, cold calling a whole bunch of poor souls that didn't want to talk to you and end up with nothing to show for it – all because there weren't any hot leads waiting for you?Have you ever thought to yourself that your pipe-line looks like a “Ghost Town”?The reason this happens is simple…It's because traditional marketing strategies don't … 4. Money Making Real Estate Marketing Ideas Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income. One of the most effective real estate marketing ideas involves Expired … |