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For the recipient: • You don't have to open a post card! • You see it right away, the bright picture is not hidden from view by an envelope. • The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces). For the marketer: • Save money. You can mail a post card 1st class for less than the cheapest letter rate. • No stuffing required. Postcards win out on all counts. Check out the following case study. Here is what one successful postcard marketer had to say: “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount! To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after the post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts. “I also know that it takes time for the response to build and just this past week, the 6th or 7th week since we started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginning of this month to 45 calls per hour in at the end of the month. “That's almost 900 calls in per week more than just 4 weeks ago. “We're already planning our next post card mailing and are quite certain that this was one of the best investments in promotion to our existing customers we have ever made.” Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California Now that is postcard marketing done right!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Business In One Sentence By Catherine Franz Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each niche I have also keeps me focused and on target for where I am going and … 2. Developing A Focused Marketing Strategy By Lisa Packer You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don’t just say “women,” say, “fashion conscious women age 18-35.” Say, “stay-at-home mothers of preschool children.”Next, what benefit of your product or se… 3. What to Include in Your Marketing Plan Write-Up By Bobette Kyle For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Website’s validity to others in the company, a lot of back-up detail may … 4. Using Seminars to Market Your Accounting, Consulting or Tax Practice By Kirk Ward Seminar marketing is one of the most productive and cost-effective ways to build your financial practice!You can:• Obtain an implied endorsement of you and your practice through sponsorship • Increase your visibility in the community and develop long-term relationships with small businesses organizations • Present seminars to large groups of qualified prospects with similar needs • Utilize a systematic marketing process • Reduce your marketing … |