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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Blogging for Profit I recommended that you get a Blog and link back and forth to your website. Combining a blog and a website is an effective way of generating traffic. What is a Blog? A Blog, or a Web Log, is an online diary where you can post your thoughts and keep it as a private journal or you can place it where your readers can get together and place entries. When blog first came, it was adopted by teenagers and later by adults to write about their daily lives.… 2. Promote your Business and Products through Submitting Articles to Top Web Sites By Judy Cullins Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have 1000-500,000 visitors each day. 1. Run a search on the top search engines to find the top ten Web sites that need your content and will gladly post… 3. CCM Music Recording Company Case Study Part 1 - Company Overview By Anastasia Kurdina History, development and growth of CCM over timeCCM, Colorado Creative Music, is music recording studio, founded in 1995 by Darren Curtis Skanson, primarily established as vanity label for producing, promoting and selling his own records, and consequently developed into microlabel with 4 product lines and 11 different albums. In 2000, the company sold 30,000 of Darren Curtis Skanson CDs and received net profit of $4,292.00. The company aims at … 4. Lower Cost & Increase Conversion of Your AdWords Ads By Karon Thackston Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. There is a way to eliminate many of the lookers, however.When you qualify you… |