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"What do you do?" "I'm a CPA. What do you do?" "I'm a stockbroker." End of conversation. And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits. Some like to call it The Elevator Speech" as in something you can say in the time it takes to ride on an elevator. What I found is that many many people never ride on elevators. So the term Laser Speech really gets at what you want to do - communicate what you do in a focused and compelling way. What I Said Before I came across this technique out of desperation. In the past, when someone would ask what I did, I would answer with "I'm a marriage and family therapist." I thought it was a pretty good thing to say, I am proud of what I do and have worked hard to get here. The problem was when I said I was a marriage and family therapist, I would get one of three reactions: 1)"Oh, that's nice." And then turn and walk away as if I am dangerous or something. 2)"Oh, so have you been analyzing me?" Not until right now is what I was tempted to say. 3) The person would begin to tell me, in detail, all about their horrible husband or wife. What I Do Now Contrast that with waht I use now in response to "What do you do?" "Do you know how so often in relationships couples will drift apart and end up room mates instead of soul mates?" "Well what I do is empower couples to create passionate and loving relationships that will last." The minimum response I usually get is "Wow, do you have a business card?" The best, and typical response I get is either want to schedule an appointment right away or know someone that does. Create Your Own Laser Speech Notice the specifics of this model: 1) "Do you know how.........followed by the naming of a common problem that you see in your area of expertise. 2) Followe by "Well what I do is...........a benefit rich compelling statement about what you do. So simply fill in the following blanks: "Do you know how.............................? "Well what I do is........................... And you will be on your way to a compelling laser speech that will increase your prospects, publicity and profits. The Vertical Project. - Why Increase Your Vertical Leap by 6-12 Inches, When You Can Double It? Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ By Michael Daehn How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.Key 1: Find Your AdvantageThe first step is to determine what your … 2. PowerPositioning: WillYouAcceptThisRose.com By Peter Andersen Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success may be attributed to being the first suc… 3. Baby Boomers - Marketing to the "Me" Generation By Bill Willard Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto could very well be: Where does a 750-pound gorilla sit? Anywhere it wants!Getting to Know Them… 4. How To Create A Complete Referral Marketing System By John Jantsch These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a net… |