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"What do you do?" "I'm a CPA. What do you do?" "I'm a stockbroker." End of conversation. And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits. Some like to call it The Elevator Speech" as in something you can say in the time it takes to ride on an elevator. What I found is that many many people never ride on elevators. So the term Laser Speech really gets at what you want to do - communicate what you do in a focused and compelling way. What I Said Before I came across this technique out of desperation. In the past, when someone would ask what I did, I would answer with "I'm a marriage and family therapist." I thought it was a pretty good thing to say, I am proud of what I do and have worked hard to get here. The problem was when I said I was a marriage and family therapist, I would get one of three reactions: 1)"Oh, that's nice." And then turn and walk away as if I am dangerous or something. 2)"Oh, so have you been analyzing me?" Not until right now is what I was tempted to say. 3) The person would begin to tell me, in detail, all about their horrible husband or wife. What I Do Now Contrast that with waht I use now in response to "What do you do?" "Do you know how so often in relationships couples will drift apart and end up room mates instead of soul mates?" "Well what I do is empower couples to create passionate and loving relationships that will last." The minimum response I usually get is "Wow, do you have a business card?" The best, and typical response I get is either want to schedule an appointment right away or know someone that does. Create Your Own Laser Speech Notice the specifics of this model: 1) "Do you know how.........followed by the naming of a common problem that you see in your area of expertise. 2) Followe by "Well what I do is...........a benefit rich compelling statement about what you do. So simply fill in the following blanks: "Do you know how.............................? "Well what I do is........................... And you will be on your way to a compelling laser speech that will increase your prospects, publicity and profits. The Vertical Project. - Why Increase Your Vertical Leap by 6-12 Inches, When You Can Double It? Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Three Simple Ideas That Increase Profit… FAST! By Neil Millar Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse... just got completely ignored? Or even worse, been half-way through telling someone what you do for a… 2. Unsure of the Brochure: Marketing and the Postage Increase By Stephen Belth Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing fo… 3. You’re In Charge. Now What? By Inez Ng For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can’t wait to implement, create change, and leave your mark. Before you charge up the hill, possibly leaving everybody else behind, there’s something that you really need to handle first.Relationships, Relationships, Relat… 4. Marketing, Lead Generation, and Research: A 3-in-1 Solution <h4>I Hate Cold Calls</h4> Long before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research.There are many benefits of doing market research including the ability to learn more about my target market's behaviours and opinions, honi… |