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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Effective Marketing for Small Businesses By Amber McNaught Effective marketing for the small business begins with market researchIf you don’t know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What’s your target age group and income bracket? What publications do they read? What do they do for fun? For it to be tr… 2. Cause-Related Marketing By Steven Van Yoder Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company‚s proven commitment to a worthy cause. Other things being equal, many consumer… 3. Burnout By Wendy Weiss Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60–80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. By the time I get finished calling my current customers and servicing their accounts, I am mentally burned out. I am in no stat… 4. Money Making Real Estate Marketing Ideas By Lanard Perry Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.One of the most effective real estate marketing ideas involves E… |