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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Google Adwords Changes in Place Today Well things are still changing with Google Adwords. For Realtors I am still noticing that minimum bid prices are going up and down and we will probably keep seeing this over the next few weeks. So of course try to make sure that you are going into your Adwords campaign and checking to make sure that your best keywords are still active if you are staying near the minimum price.Another thing that seems to be happening now is that the minimum click … 2. The Top 10 Marketing Tools to Grow Your Business in 2004 By Jay Lipe Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then, take write up a few version of this and take them to a good copywriter. After decidin… 3. Ten Easy Marketing Tasks You Can Do NOW By Kelly O'Brien Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!2. Plan and write out … 4. Create Your Own Rumors By Gina Novelle A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the local papers. However, it was my male mentors who introduced me to telemarketing.At the suggestion of calling strangers on the phone was enough to terrify me. There was no way I c… |