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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Systems - Marketing Your Business Successfully By Michael A. Fowler Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.The three fundamental elements of any system are; Replication, Duplication and most of all Retention.A newbie or seasoned veteran, should be able to replicate with a good system and duplicate the actions of those gone before him/her. W… 2. Business Cards - Untapped Sales Potential By Frank Owen Many people overlook business cards when marketing and advertising their business. Unfortunately this is one of the costliest mistakes you can make. Business cards are a simple and inexpensive tool that can help make or break a business.Here are just a few things you can use business cards for:- As an icebreaker at a meeting or tradeshow or get to know people even at your local coffee shop.- Networking with other industry leaders or business pe… 3. The Bare-Bones Basics Of Multi-Level Marketing By Julia Tang Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone is legend. In fact, it is expected to make more new millionaires by 1990 than any other industry, and soon after will be the single most popul… 4. Marketing Your Business: Make Your Promotional Tools Work Smarter By Dr. Robert J. Lahm Through former business and employment roles, I have previously serviced numerous marketing communications projects. My own personal path influenced my approach to design and execution, and I learned several lessons along the way which you will probably find valuable. Some of these lessons were acquired through business startup experiences that entailed bootstrapping as an entrepreneur; others were from servicing clients. There is little inc… |