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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gaining Business Intelligence By Jerome Bergerou A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company. Most companies use databases to store information about their current customers, previous customers, business partn… 2. How Do You Know Your Clients Can't Pay More? By Marcia Yudkin "My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.If you're tempted to agree that what clients can afford limits you, let me first ask: are you certain of that? You can't make a leap from what people say about this to whether or not they can find the money if sufficien… 3. Attract More Clients by Raising Your Profile By Stuart Ayling One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be.For example I'm working with a client in Brisbane who is well established in their industry. They've been operating for many years and have a very good client satisfaction rate. However, their flow of new clients is very unpredictable. And there's still a hec… 4. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand By I-key Benney Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format.3. Customer's Only Discussion Board-Make a place online for your customers to com… |