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by Fred Farah You get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then! You write the article, and even come up with a 'catchy' title. You post the article on your web site, and even add a link to a product you might sell as an affiliate. Then you wait for the search engines to bring people to that page... and you wait, and wait. So what's wrong with this scenario? Your jazzy title has no popular keyword built in. It is too long and will never be searched on in it's entirety, as most key phrases are no longer that 2 or 3 words. The body of your article probably has no good keywords either, because no one is reaching you from the Search engines. And if you post your new article to the submission sites to bring you more new traffic, what happens? The same thing.. absolutely nothing! Why.. No popular keywords built into your article. In other words, your article doesn't get read unless found by browsers who just happen to run into it on your site, or in the article directory where you posted the article. You miss out on all the free traffic provided by search engines. So what can we do to get that missing traffic back? The only solution is to write your article with appropriate keywords that get searched on. Let's review where the keywords should be placed in your article. You need to select the main keyword that matches the theme of your article and placed in these areas: The Title. It's really best if your the keyword is part of the title, even if not the complete title. Keywords or key phrases should not be more than 2 or 3 words, and a maximum of 4 words. Your title should be up to 10 words, or even more, if it's to be creative and attract readers. The Page Name where your article is located on your site. The Description. This should start with the same text as the title. Then you can add additional sentences describing the theme of your article. The description is what appears in the search results, so use it to promote your article. The Header, or Headline. Again, this can be the same as the title. In the Keyword box first enter your main keyword followed by a comma. Then add more keywords you plan to use in the article, each followed by a comma. In the body of the article. Try to use the keyword in the first 90 characters of your article. Then repeat it 2 to 5 times throughout but not more. Too much is frowned upon by the SE's. It also will not fool intelligent readers, who will reject your work as too obviously sounding like a scam. Now here is the toughest part, yet the most essential for search engine success. Weave other related keywords into your article as you write it, or when you edit it. This is the Key to more SE hits to your article.. having good keywords placed throughout the article. It's actually better to write your article in your own fashion first. Then go over it and work on the keywords. It is more important here, than in the keyword box, as the SE's will index your article with the popular keywords you used in the body of your article. I believe they now pay less attention to the keyword box. Now your next challenge to success is to know how to find the keywords. As I said at the beginning, many, if not most of the titles are written to catch your eye, but have not used good keywords. Why? Simply because the author did not take the time to check on the popularity of his keywords. If you don't use some that are regularly searched upon, then you will have no visitors finding your article, and your web site. Your logical course of action is to use a Keyword Research Tool. You simply enter your main keyword you are thinking of using, and you quickly see whether your choice is good or not. Keep trying different choices until you click on the best prospect. Related keywords will also be shown if using the right tool. These are the ones to choose from, and sprinkle 4 or 5 best choices into your article. Here are just a few Keyword Research Tools available. The Dowser is the most recent to hit the market. There's a version you can use at NO COST, or you can opt for the Pro version. Download from: http://www.thedowser.com/ SBI Brainstormer. If your web host and Site Management software is Site Build It! then you have probably the best keyword research tool available. The most recent version to be issued is spectacular. You can read about SBI on my web site at: Site Build It! Yahoo Search (formerly Overture) Keyword Selector Tool gives you the popularity of the keyword you enter. http://inventory.overture.com/d/searchinventory/suggestion/ There are others, but I think you have enough to get the idea. Remember that the purpose of all this is to check the validity of your main keyword, and from that you will get a bonus list of related key phrases to use in your article. DO take the time to do your research, because it is that important, and the benefits to you will make you a believer. Especially when you start seeing that extra traffic! Fred Farah copyright 2005
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Using Seminars to Market Your Accounting, Consulting or Tax Practice By Kirk Ward Seminar marketing is one of the most productive and cost-effective ways to build your financial practice!You can:• Obtain an implied endorsement of you and your practice through sponsorship • Increase your visibility in the community and develop long-term relationships with small businesses organizations • Present seminars to large groups of qualified prospects with similar needs • Utilize a systematic marketing process • Reduce your marketing … 2. Small Business Marketing: Are We There Yet? By Kevin P. Dervin Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we've taken… 3. How to Set (and Get) the Right Prices By Jay Lipe Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.Price is a promiseLet’s say you’re shopping for cereal and come across two varieties. One is a well-known brand i… 4. 3 Strategies to Market Your Business Even When There’s No Money By Kathleen Gage Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies have proven extremely effective for countless businesses as they can for you.1. Press Releases – Very effective and they offer a great deal of credibility when published. You mu… |