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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Focus...a Marketing Strategy By Ann Marie Rubertone The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Suddenly, they discover that their time and budgets are fragmented beyond their abilit… 2. How to Set Off an Explosion of Profits using Affiliate Program Management Software How to Set Off an Explosion of Profits using Affiliate Program Management Software How Affiliate Program Management Software can be used to dramatically increase the exposure, the customer base and the referrals to your web site and to your product resulting in a tremendous increase in sales for very little risk or cost. In many ways the 'market place' of the internet is similar to the traditional market places we all know from history. When we… 3. Five Steps to Partnering with Companies to Build Your Client Base By Paulette Ensign Wouldn’t you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your product as a promotional item to sell more of their products or services.4. Be sure your own name is someplace in the product.5. Watch your client base gr… 4. Painless Marketing for People Who Hate to Market By Kelly O'Brien Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar?If we’re good enough, clients will find us or we’ll get plenty of referrals.We don’t have time – we’re busy enough and have to maximize our billable hours.We can’t afford to market – we have no extra money.We have brochure… |