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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Keeping Your Mailing List Clean and Efficient By DeAnna Spencer Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Then, the procedures you can follow to update both the mailing and database information associated with the names on you list will be discussed. THE IMPORTANCE OF MAINTAINING A CLEAN AND EFFICIENT LIST What makes a list clean and efficient? Lists are clean and efficient… 2. Are You Marketing with Impact or Are You Forever Invisible? By Linda Caroll "The day will come when, after harnessing space, the winds, the tides and gravitation, we shall harness for God the energies of love.And on that day, for the second time in the history of the world, we shall have discovered fire."Pierre Teilhard de Chardin paleontologist, biologist, philosopher & Jesuit priest; 1881-1955"It was devastating. My teacher started crying, all the girls started crying..." Jim Johns, Houston; remembering the ass… 3. The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM By Marinda Stuiver Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila – the buyer pays and are on their way.What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database… 4. Let Your Posters Tell Your Story Every poster printing is like a book that tells a story. Simplicity is the key to it. A reader would only take a few minutes to look at the poster that is why there has to be few clutters as much as possible. Instead, informative statements and attractive graphics should be included in it. Less detail should be in the poster. Keep in mind that it will be one of the many in the exhibit area so you have to make sure that it will capture the reader'… |