Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why a Little Bit of Marketing Does You Good, Especially at Christmas By Rachel Lane My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing.I bring this issue up because in case you hadn’t noticed, it’… 2. Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed By I-key Benney What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually endless.Here are 50 Benefits Of Joint Venture Marketing:1. You can build long lasting business relationships.2. You can increase your credibi… 3. Give me a Referral any Day - the Power of Networking By Keith Watson I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was – a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages – a pristine copy that never sees the light of day – but sense prevailed and I consulted my wife. She rang her friend … 4. Small Business Marketing; Abstract Philosophical Discussion By Lance Winslow Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a d… |