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It's an October evening and your major reception for donors has just begun. Turnout is substandard and most of the attendees are women. Can you say, "World Series?" Sure, I knew that you could! Every organization should create an annual PR and marketing calendar so that it can avoid the World Series' of the world, as well as take advantage of dates of significance. With a couple of months left in 2005, now is a good time to begin filling out your 2006 calendar. Here's a template to help get you started. Start inside the organization and work your way out. Don't try to do this alone. Everyone in your organization has a little different perspective and can help come up with some dates that you wouldn't know. Are there company anniversaries, holidays or closings to consider? Do you already have special sales events scheduled? How about trade show appearances? Any new products, services or new locations planned? Now, let's head outside the organization. What's happening in the lives of your suppliers and customers? How about in your industry? Any trade association meetings or conferences? Are major white papers, reports or industry research planned? Often your best opportunity for press coverage comes from special industry reports and stories that the media has on its editorial calendar. So, start collecting editorial calendars from business and trade media that cover your business. Also, see if your local media have editorial calendars. You'll find the Charlotte Business Journal editorial calendar here. All of the American City Business Journals have their editorial calendars online. Also, fill in the holidays and special events for the year. And don't forget smaller holidays or those with significance to your faith and to other religions. You might find one that sparks a thought for a story idea or a special promotion. Be sure you add major elections and sporting events, as well as major local events. Think seasonally as you assemble your calendar. Back-to-school, tax season, vacations, heating and cooling seasons: all of these can be harnessed for their marketing and PR value. Once you have all the dates plugged in, you can start scheduling your own PR and marketing specific programs and tactics for a successful 2006. Commodity Option Secrets. - Learn to trade options like a pro, using Delta Neutral, Calendar Spreads, Option Scale Trading and other Option Secrets. Pac-Kit. - Daily calendar/planner for students. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Who Wants to be a "Guru"? By Glenn Cutforth There is a lot of talk online about Internet Marketing "Gurus". So what exactly is a "guru" anyway?The dictionary definition of guru is as follows: 1) A spiritual teacher. 2) A charismatic leader or guide.Okay. Now what does this mean in terms of The Internet?As far as I can tell, both of these definitions do apply to Internet Marketing in that once a person gets hooked on a particular "guru" it's almost like a religious experience.You buy all … 2. Branding Yourself To Increased Profitability" Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap? Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift! And why do you do th… 3. Top 10 Do's and Don'ts for an Effective Business Referral Network! By Philip E. Humbert Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective network… 4. What Makes Full Color Format Poster Printing Services Unique? Full color large format poster printing services is a one-of-a-kind. It is the reason why we see bigger yet clear and catchy pictures hanging in the façade, displayed in tradeshows, printed on banners and other attractive marketing materials. Large format poster printing is a sure and efficient way to generate full-color, high quality and oversize graphics. Generally, the graphics involve in this type of printing are larger than 11' x 17'. Print… |