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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Managing Your Marketing Mirror: Full-Length or Mosaic? By Trish Lambert Outside of large corporations with multi-person departments managed by VPs or Chief Marketing Officers, creating a marketing function that demonstrably contributes to company growth can be a real challenge for service firm executives. Of all the overhead functions in an enterprise (that is, of all the functions that don’t contribute a dime to the revenue side of the books), marketing has the highest cost profile. Every single marketing activity… 2. Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that 'great idea' and subjects it to rigorousscrutiny. It either validates your premise or else shows you where the idea falls apart. Businessplanning forces you to identify costs and develop a sensible marketing strategy before you startspending money. Having a solid business plan will also help you to acquire funding, if necessary.So what should an Internet marketing business plan address? At min… 3. Five Tips for Trade Show Success on a Small Budget By Rena Klingenberg No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a … 4. Persuading People to Buy - 4 Rules of a Successful Sales Letter By Carol Bentley Ever wondered why some businesses seem to be ultra-successful?The reason is simple; they use powerful marketing secrets to generate more and more sales and they recognise the importance of nurturing their prospects and customers.One of the ways they do this is through their communication. Any marketing message going into their marketplace is crystal clear and informative, so their prospect and client always feels valued and respected.You can d… |