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Do you remember that old toothpaste commercial that had the slogan "Put your money where your mouth is?" OK - maybe this Diva is dating herself but that tagline has always stuck with me - especially when it applies to business! Selling is all about relationships. And guess what? We have relationships with those we feel we can trust. They don't FEEL RISKY. Here's a quote I love that absolutely says it all: "Nobody minds having what is too good for them." - Jane Austen What Are You Doing To Create Trust? One of the most important things to remember about selling is that people buy based upon emotion. And they will also NOT BUY you based upon emotion as well. Customers Choose Those Who Feel Less Risky! Think about this for a minute. OK...maybe 10 minutes! When was the last time you purchased something from someone you felt a little nervous about? They looked and acted a little...y'know...cheesy car salesman/woman-like? A little like a piranha swimming around its prey? I would bet that you aren't waking up everyday saying to yourself "YES - today is the day I buy the hotdog from the guy at the cornerstand who looks like he never washes!" I know you aren't doing that! Why? Toooooo Risky. So How Can You Reduce Risk For Your Customer? Three Diva Tips: 1. Offer a guarantee. Put your money where your mouth is. It will reduce the risk factor for your customer/potential customer if they know that you back up your product/service 100%. 2. Testimonials. Make sure to have powerful and relevant testimonials sprinkled through-out your marketing materials. 3. Don't use a BRAG BOOK. This is when you jam every testimonial from every person you have ever worked with in a binder. It doesn't reflect if they are still happy with you today...if they have ever been a repeat customer. It is a 1970s method of selling - don't do it!! Remember - VOLUME isn't important - but QUALITY and REPEAT business is. All backed up with a fabulous guarantee! So my Diva Dare to you is...review your products and services and have a look at which ones feel RISKY. If you were your customer - would YOU buy from YOU? Copyright© 2005 Underground Hypnosis Course. - How can you Possibly make money as an affiliate with $15-20 payouts? For the same effort and Ppc cost, You can make $45/Sale! ForexEnterprise.com: Earn $1,000 Per Day. - The Multiple Streams of Income System - Start Making Money In Just 15 Minutes. Updated & Converting like Crazy! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Overcoming Resistances To Marketing a Practice-Part 2 By Juliet Austin In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that you will have a successful private practice. Identify all resistances. Aware… 2. Exporting to Europe - for YOU !? Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go to. Especially the Western countries are highly industrialized. Find some reasons and help in this article.--------------------Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less st… 3. Marketing Lessons From Apple's iPod By Hock Ng Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high pric… 4. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or g… |