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Do you remember that old toothpaste commercial that had the slogan "Put your money where your mouth is?" OK - maybe this Diva is dating herself but that tagline has always stuck with me - especially when it applies to business! Selling is all about relationships. And guess what? We have relationships with those we feel we can trust. They don't FEEL RISKY. Here's a quote I love that absolutely says it all: "Nobody minds having what is too good for them." - Jane Austen What Are You Doing To Create Trust? One of the most important things to remember about selling is that people buy based upon emotion. And they will also NOT BUY you based upon emotion as well. Customers Choose Those Who Feel Less Risky! Think about this for a minute. OK...maybe 10 minutes! When was the last time you purchased something from someone you felt a little nervous about? They looked and acted a little...y'know...cheesy car salesman/woman-like? A little like a piranha swimming around its prey? I would bet that you aren't waking up everyday saying to yourself "YES - today is the day I buy the hotdog from the guy at the cornerstand who looks like he never washes!" I know you aren't doing that! Why? Toooooo Risky. So How Can You Reduce Risk For Your Customer? Three Diva Tips: 1. Offer a guarantee. Put your money where your mouth is. It will reduce the risk factor for your customer/potential customer if they know that you back up your product/service 100%. 2. Testimonials. Make sure to have powerful and relevant testimonials sprinkled through-out your marketing materials. 3. Don't use a BRAG BOOK. This is when you jam every testimonial from every person you have ever worked with in a binder. It doesn't reflect if they are still happy with you today...if they have ever been a repeat customer. It is a 1970s method of selling - don't do it!! Remember - VOLUME isn't important - but QUALITY and REPEAT business is. All backed up with a fabulous guarantee! So my Diva Dare to you is...review your products and services and have a look at which ones feel RISKY. If you were your customer - would YOU buy from YOU? Copyright© 2005 Underground Hypnosis Course. - How can you Possibly make money as an affiliate with $15-20 payouts? For the same effort and Ppc cost, You can make $45/Sale! ForexEnterprise.com: Earn $1,000 Per Day. - The Multiple Streams of Income System - Start Making Money In Just 15 Minutes. Updated & Converting like Crazy! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 6 MUST Have Strategies To Make Big Bucks with Big Ticket Items By Chuck Daniel Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come to grips with for many business people. They have questions like: Will my customers accept a product priced this high? … 2. 5 Tips to Help You Market When You Think You're Too Busy By Debbie LaChusa What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.While marketing may not seem like a necessary activity when your business is going gang-busters, it… 3. 2 Step Marketing By Joy Gendusa Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.It was extremely hard to read, so hard in fact that I threw it away.Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5… 4. An Example of Understanding Consumer Thinking By Darrin Coe A church in my community provided me with one of the best examples of understanding the consumer, which I’ve ever experienced.Once a month a church in my community provides free lunch, open to the public. When you go into the dining area you are initially met by a man who is loud, amiable, and obviously enjoying his position. He greets you with a handshake, making sure you know that, “Everything is on the house”. He then orders your meal for… |