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TIP #1: Avoid the "Too Much Information" SyndromeI've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day, feels overwhelmed and gives up. Into the trashcan your card goes. Ouch. The solution? Let that postcard sit for a day or so. Then, when you're feeling grumpy and argumentative, go back and edit that card copy. When you're in a bad mood, you'll be merciless with all of those "fluff" words that seemed so indispensable before. And those sentences that just ramble on and on? They'll be trimmed down -- way down. TIP #2: Back Before FrontChances are good that your recipients will look at the back of the card first. Think of how your mail gets delivered to you each day. It probably goes into your mailbox address side up. This means that the back of the postcard shouldn't be an afterthought. Yes, you do have to squeeze the sender's and recipient's addresses and the stamp or indicia in there, but you do have a lot of extra room for creativity. You could even employ elements of your front design on the back. Like your logo, your photo and your website address. Or try this idea: Let's say you're a real estate agent looking for listings, and you'll provide a free market analysis to those who request one. Make the same offer on the front and back of your postcard. That way, your prospects will see it, coming and going. Hot* Brand New: AdwareAlert. - Our Highet Converting/Paying Designs Ever! Easy Ppc Sales! Also try SpywareRemover.com. Now with Msn/Goog/Yhoo Tracking! Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Unsure of the Brochure: Marketing and the Postage Increase By Stephen Belth Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing fo… 2. Are You a Marketing Octopus, or a Marketing Worm? By André Bell One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus.An octopus is very e… 3. Getting wallpapers and logos for your mobile phones The concept of mobile phone wallpaper is the same as that of a PC. They are backgrounds, usually graphical, that appear on the phone when the handset is switched on. On some phones, wallpapers can double as screensavers that appear after some inactivity on the phone.Wallpapers are fun to implement as it is one of the features of a mobile phone that you can customize to suit your preference. Many people use pictures taken with the phone’s own came… 4. 11 Powerful Marketing Tips By Bob Leduc Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other sales tools. Use vivid word pictures to dramatize the pleasant feelings your customers experience when they use what you are selling. It intensifies their desire to have … |