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Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant. But not all radio ads are created equal. Too often, they're wasted on "name recognition" spots that have to be run over and over, only hoping to produce a positive impression in the audience's mind. Eventually they promise you more business, but nothing you can trace. There is a better way. When done right, radio can be one of the most potent weapons in your marketing arsenal. Here's how: 1. Never let the radio station write your ads. They're usually very nice people, and good at the job of selling radio advertising. But they're generally not trained writers. At best, you'll get a decent ad that sounds like everything else on their station. At worst, you'll get a lousy ad. If you're going to do radio, do it right and hire a professional copywriter. 2. Tell a story. Radio is powerful because it is an intimate medium. It's often listened to when someone is alone, such as when driving to work. It can easily arouse the emotion that leads to sales, and the best way to do that is by telling a story. Create a humorous conflict that is solved by your product or service and have it acted out. Story-based commercials get consistently better results than traditional announcer-based ones. 3. Stick to one idea. 30 -- or even 60 -- seconds is not a lot of time. Spend all of it on one idea or benefit. Any more than that just confuses your audience. 4. Give a clear call to action. You won't get results if you don't ask for them. Tell your listeners what it is you want them to do, whether it is visit your store, call you or visit your web site. Whatever else you do, don't leave this step out. If you don't ask your audience to do anything, they won't. These ideas can not only super-charge your radio ads, it's possible they will save you money as well. Because a well-written ad will generate more response without having to be run as much. Try it and see! Witchcraft Exposed! - Powerful Spells about Love, Luck, Wealth, Money, Protection, etc. Guaranteed Results from the European Wizards. Great Affiliate. Download Cartoons - Brand New Niche! - 15+ Categories to Promote including: Radio Stations, Music, Movies, Games, Books, Cartoons, Tv, Screensavers, Software & more! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar. I have to be brutally honest and relay that our friendship hasn't always been rosy. I got to know Google several years back, when it was just a small fish in a big pond. I started to analyze its every move and realized that Google is a fickle, clever and extremely mysterious being. Still, I decided to g… 2. How To Use Humor Successfully In Your Business Communications By Suzan St Maur For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the wo… 3. Writing Marketing Copy That Sells By Charlie Cook When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.When prospective clients and customers see your web site, ads or brochures, you want them to be… 4. Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors By Jeffrey Nelson Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you’re not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead each time the agent gives out your card and two others belonging to competitors?Here are three specific tools that give you an edge over the competiti… |