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There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control. But what about the ones that you are in control of? What about the legit reasons that you or your staff cause? Here are the ten top reasons why people do not buy a second time around. 1. Follow up after the sale was poor perceived quality, nonexistent, or too far after the sale. 2. You didn't ship the product in the time promised. Whether they needed it immediately or it sits in the in-box, when people buy something they don't like waiting. Otherwise, your credibility has been waived. Apologize and offer them an item with perceived value for free. 3. Your product didn't deliver what it promised. Even if your product didn't accomplish what they believe it should have they are not going to think your second product will either. 4. The buyer could not reach you when they had a "after question" sale. You could have added extra lines of communication. 5. Your customer doesn't want to revisit your website because it didn't offer much the first time around. You could have offered more original content or freebies. 6. Your competition is offering free shipping with their product and you aren't. You need to be more aware of how your competition is targeting customers at all times. 7. Your customer forgot your web site address or how to find you. They can't find you easily in the search engines (first or second page lists in their query). You should provide your contact information to your buyers in and on everything. 8. Customer service couldn't solve a problem they had with your product or didn't handle a refund well. Your customer service personnel, and yourself, need clear boundaries on what problems they solve and must pass up the ladder. They should also be trained on what tone, and language to use. 9. You did not up-sell them when they were already in the buying mood. 10. Competition offers a stronger money back guarantee. Always think of better ways to remove the risk from your customers and try to do it better than your competition. This is a lot to remember, a lot to institute into your business practices, yet every one of these items are just as important as the next. Remember too, this affects viral marketing as well (word of mouth/referrals). How To Be Funny! - Earn 60% of $49.95 per sale! One of a kind niche e-book teaching people how to be funny in just 7 days flat! Asthma & Allergy Cure -Drug Free! - Never suffer again with this safe, proven, highly effective asthma & allergy treatment $24.86 + per sale High Conversion rate. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The 7 Myths of Marketing a Service Business By Jane Hendry Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marke… 2. How To Increase The Link Popularity Of Your Web Site. Link Popularity is the term used to describe how popular your web site is by examining how many other web sites link to it.For example, if you only had one other web site linking to your site, then your link popularity would be one. In other words link popularity is a measure of how may other sites are willing to 'vote' for your site by adding a link to it.Is Link Popularity Important?Yes. Search engines have a hard job when it comes to deciding … 3. Top Five Tips For Designing Marketing Strategies That Get Results By Adam Urbanski ”But this won't work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results.So whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for … 4. Marketing Niches, Is It for You? By Fred Farah In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid market, the choice of niche products must ultimately complement your website theme. It is this way that you can generate a specific market for the niche product you are trying to sell.--Interesting Side … |