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Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily. I'm sure you realize it's impossible to meet everyone's needs. So you need to select a target group and attempt to appeal to them and them alone. This may seem simple at first glance. But, take it to heart; it really is a sure-fire way to increase your sales. Just focus in on one specific area. It is impossible for any one product or service to fill everyone's needs. You may be a little skeptical. If this is the right way to do business, why don’t more (or any) of your competitors do it? It’s a good question, and here are a few answers. 1. Your competitors are probably greedy, so they don’t want to take a definitive stance. They want all the customers they can get. Their business is plain vanilla. There is nothing unique about them. By targeting a select audience, it does seem like you will have to turn away some clients. But the reality is you can’t appeal to everyone anyway. By trying to appeal to everyone, it is likely that you won’t appeal too much of anyone. Differentiating is the key to success in business. As Jack Trout put it in “The 22 Immutable Laws of Marketing”, “When you try to be all things to all people, you inevitably wind up in trouble.” 2. Many businesses are afraid to set themselves apart. This is due in part to being afraid to step aside form the pack. Different scares them. Unique is risky. They have the “follow the herd” mentality. 3. It can take some effort to come up with a well articulated message. And, if it doesn’t work, they will have to revise it. So this takes even more effort. 4. Some of the best messages include a promise. Promises are risky. Therefore, most people won’t make them. You stand a better chance of becoming an acknowledged leader in a smaller niche than in a larger one. If you look around at your competition, it is likely that no one has segmented the market and gone after a smaller niche. That means there is a prime opportunity for you if you give this a try. Copyright © 2005 by L A Parmley. All rights reserved. How To Be Funny! - Earn 60% of $49.95 per sale! One of a kind niche e-book teaching people how to be funny in just 7 days flat! Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! The overall cost per click (CPC) rose from an average of $1.29 in 2004 to $1.61 (a 24.8% increase) in 2005 on Google AdWords. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Get More Clients From Networking - Follow The Rules Of Dating! By Alan Matthews If you’re a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. But do you ever feel that you could get more from these meetings? Do you actually get the results from your networking to justify the amount of time you put into it?If you don’t find you get a lot of interest from the people you meet, it may be that you’re going about things the wrong way. You… 2. Can Small Business Owners Really Afford A Great Logo? And is having a logo really that important?My answer to both of these questions is an emphatic YES!A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to g… 3. Why Santa's Marketing Works Better Than Yours By Sean D'Souza Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time.If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole r… 4. FREE Means MORE Business By Bette Daoust, Ph.D. Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. These people may be genuinely interested in what you have to say. Even if they are, there must be an element of what is in it … |