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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Increase Your Response with Multi-Step Marketing By Heidi Richards "There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards -Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.You are able to… 2. Make Magic with your Marketing in 2006! By Patricia Brooks Make Magic #1Marketing is about making plans, about Goals and Objectives and Strategies. It is about what I call the “what and the how” – the answering of these questions.• What is my destination (objective) and how (strategy) will I get there?• What action (strategy) will I take to reach that destination (objective)?• What steps (goals) are necessary to accomplish these things?This process is critical to a successful marketing effort and para… 3. What You Can Learn About Selling, From Kate Moss By Craig Garber Like my wife, super model Kate Moss was born in England.Unlike my wife, Kate Moss has a little "nose candy" problem.Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold… 4. Stop Your Marketing Leaks By Catherine Franz Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Even professional sales people have leaky follow up when they stop after one or two contact points. How much business are you letting get lost to your leaky pipes. Here are some ways to tape them up or you may have to replace some fittings: 1. Do a check u… |