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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Digital Printing vs. Press Printing — A Comparison Guide By Erin Ferree When it comes time to print your brand identity materials, there's one overarching question for you to consider — whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.Digital PrintingLess expensive — Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing.L… 2. Branded Email: The Next Generation of Email For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…)That leaves this question: Why hasn’t everyday email communication done the same? Think about it this way – your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads, radio … 3. Do You Make These 5 Common Marketing Mistakes? By James Burchill The famous P.T Barnum once said, “Without promotion, something terrible happens, NOTHING!” And marketing (or promotion) is all about combating that dreaded ‘nothingness’. The question is… are you doing it right?Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and tha… 4. Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing By I-key Benney What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on your computer.You would then use the information to market and advertise to them.It can save you time and money because you can target your promotional efforts to your best prospects or customers.The Types Of Information To CollectThe information will var… |