"Fax Advertising : Hitting Your Target Immediately"Get The Edge Marketing on theedgemarketing.com. "Fax Advertising : Hitting Your Target Immediately" topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Fax Advertising Puts Your Message in Their Hands A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel. Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers’ hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off. Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch. The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn’t delay their travel plans for the strike, thanks to the speed of fax broadcasting. You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn’t offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn’t take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you’re interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Ways to Give Your Web Site a Big-Company Look and Feel By Alexandria K. Brown We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.If you want to attract high quality clients and customers, and convey that you’re a legitimate, credible, and sought-after business, these five points are a great launching pad to give your site that “… 2. Five Tips for Trade Show Success on a Small Budget By Rena Klingenberg No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a … 3. Nine Advance Networking Skills for Seasoned Networkers By Catherine Franz A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone’s excitement. Especially since these situations are not social events. It is easy to have one foot in the event and the other some place else. A major challenge for all networkers is to be there with both feet.What propels s… 4. Does Your Marketing Pass This 10-Point Test? By Debbie LaChusa Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.1) Does it focus on the solution or benefit you provide?Too often ads simply list product or service features. Don't make your prospects … |