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You can attract more people to your event by giving your prospects an overwhelming amount of evidence that this is THE event for them. Seminar companies who spend millions a year on direct mailers have tested, tested, tested, and then perfected the format that gets the greatest response rates. We dissected some of their most compelling seminar brochures to see what type of EVIDENCE they used. Here's how they do it - each one of these appeared as a list of 3 to 20 items:
Powerful things they will learn at the event Sound reasons to enroll today Testimonials from those who have attended Special benefits of attending Questions they may have asked themselves in the past (and now will get the answers to) Ways they’ll profit by attending Ways they’ll benefit from the instructor Brand name companies who have attended Questions to determine if this event is for them Motivate your prospects emotionally and intellectually. Tap into both sides of their brain in a way that they cannot resist by giving them evidence in so many forms! How to Get Started Look at the linked examples and begin writing the copy for your own event. Lock yourself in a room to brainstorm and write as many reasons you can think of as to why people MUST attend your events. Recruit help and make a lunch out of it. It will be well worth your effort. Before you know it, you will have 50+ reasons why someone would be crazy not to signup for your event. We Used Ourselves as Guinea Pigs We used this same formula to create a Oregonian webinar. One of the registrants commented that the event information was so compelling he “couldn’t resist signing up right away”. In fact, the event sold out because the evidence we created was so compelling to signup. Previous events had just one-fifth the attendance. -------------------------------------------------------------------------------- Bonus Tip for RegOnline Users Use custom URL’s, like "www.regonline.com/StandingOvations" to market your event title in promotional materials. Create interesting URL's to makes it easier and more memorable for people to tell others how to signup for your event. Make your event registration irresistible! 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. BioDiesel Made Easy. - All you need to know about biodiesel, where to buy, how to make it and where to get more information. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are You Marketing with Impact or Are You Forever Invisible? By Linda Caroll "The day will come when, after harnessing space, the winds, the tides and gravitation, we shall harness for God the energies of love.And on that day, for the second time in the history of the world, we shall have discovered fire."Pierre Teilhard de Chardin paleontologist, biologist, philosopher & Jesuit priest; 1881-1955"It was devastating. My teacher started crying, all the girls started crying..." Jim Johns, Houston; remembering the ass… 2. Business Marketing Strategy that Doubles Your Results Through 5 Simple Questions By Leanne Hoagland-Smith Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.First, do you have a marketing plan to deliver your marketing message? How are you marketing yourself and your business? Even if you are a Single O… 3. Meaning and Marketing - The Trigger By Paul R Snell In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in England and some years thereafter. I think he liked to drink.Everybody knew he had the GIFT and so did he. He just wasn't using it. But then he contracted Lo… 4. The Marketability of Brochures Brochures are generally used to give clients or customer some necessary information regarding the products, services or events of a business or company. They can describe the benefits in buying something from a company and can also present pictures for better understanding. Similar to the other advertising materials, they are also designed to generate more sales and profits for a business, and create interest among consumers.Basically, there are … |