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You can attract more people to your event by giving your prospects an overwhelming amount of evidence that this is THE event for them. Seminar companies who spend millions a year on direct mailers have tested, tested, tested, and then perfected the format that gets the greatest response rates. We dissected some of their most compelling seminar brochures to see what type of EVIDENCE they used. Here's how they do it - each one of these appeared as a list of 3 to 20 items:
Powerful things they will learn at the event Sound reasons to enroll today Testimonials from those who have attended Special benefits of attending Questions they may have asked themselves in the past (and now will get the answers to) Ways they’ll profit by attending Ways they’ll benefit from the instructor Brand name companies who have attended Questions to determine if this event is for them Motivate your prospects emotionally and intellectually. Tap into both sides of their brain in a way that they cannot resist by giving them evidence in so many forms! How to Get Started Look at the linked examples and begin writing the copy for your own event. Lock yourself in a room to brainstorm and write as many reasons you can think of as to why people MUST attend your events. Recruit help and make a lunch out of it. It will be well worth your effort. Before you know it, you will have 50+ reasons why someone would be crazy not to signup for your event. We Used Ourselves as Guinea Pigs We used this same formula to create a Oregonian webinar. One of the registrants commented that the event information was so compelling he “couldn’t resist signing up right away”. In fact, the event sold out because the evidence we created was so compelling to signup. Previous events had just one-fifth the attendance. -------------------------------------------------------------------------------- Bonus Tip for RegOnline Users Use custom URL’s, like "www.regonline.com/StandingOvations" to market your event title in promotional materials. Create interesting URL's to makes it easier and more memorable for people to tell others how to signup for your event. Make your event registration irresistible! 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. BioDiesel Made Easy. - All you need to know about biodiesel, where to buy, how to make it and where to get more information. Paul Andrew Flaherty, a co-inventor of the Alta Vista search engine, died unexpectedly, aged 42 on March 16, after collapsing at his Belmont home. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Quandaries By Alicia Smith Being in a quandary prevents you from moving forward in developing and marketing your business. When we’re in a quandary, we are in a state of perplexity and doubt. We don’t know how to move forward to accomplish those things that are crucial to attracting clients and growing our business. One of the first things we need to recognize about being in a quandary is that we are, in fact, in one! There are a number of easy, simple things that yo… 2. Selling To Your Affiliates By Jerry Lunsford While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try a… 3. Unique Gift Items – 3 Creative Ideas By Cindy Carrera With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems … 4. MORE ON BUSINESS CARDS A business card is one of the best forms of advertising ever developed. It is the least expensive form of advertising compared to some other forms of promotional medium. Nonetheless, it is also the most underrated one. People are not really aware of its potential in increasing sales. That is why they seldom give due consideration on the materials to be used or even on the information to be placed on their business cards. They have forgotten that… |