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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Successful Marketing Through Seminars By Joe Love One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients. It is a chance for them to get information straight from you. You are the best marketing tool for your business. Speaking to groups is nothing more than a large conversation. It is powerful and efficient marketing.By making the seminar free, you engender goodwill from your audience. By addressing… 2. How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing By Josh Barinstein As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window—literally.All you have to do is reflect on your own Marketing t… 3. Why Are Customers So Indecisive? Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically, the fault is all yours.Don’t agree? Hold your horses and you’ll lea… 4. Newsletters - Keeping Your Customers Informed Do you keep in touch with your current and previous customers? Do you keep them updated by email? Are you building an email list of your potential new customers? What about the prospects that you’ve been meaning to contact?Having your own opt-in, permission based electronic newsletter might just be the answer. It is one of the most effective marketing tools you can use and it is fast, personal and inexpensive. Many businesses use email newsletter… |