The Edge Marketing

Irresistible Event Titles
You can attract more people to your event by interrupting and engaging your prospects with an event title that has SIZZLE!… that gets their blood moving… that causes them to stop whatever it is they are doing and say “I WANT TO GO TO THIS!”

Are Your Event Titles Flat?
Ninety-nine percent of event titles today are boooooring and don’t interrupt, engage, or attract any additional registrants. For example: “ABC 10th Annual Conference”, “XYZ Training Workshop” and “Introduction to Presentation Skills”

These titles have no substance. No personality. The good news is you can attract significantly more people to your event when you add “stopping value” to your title.

How do You Create "Stopping Power"?
Hit your audience’s HOT BUTTONS. Hot Buttons are words and phrases that describe an issue your prospect may be experiencing –so they have to stop to read more. Identify hot buttons by asking these three questions:

1. What things are important to your typical prospect when deciding to go to your event?

2. What are the important issues your event will address?

3. What will your event do to give the prospect what they want?

Next, take these answers and begin writing your titles. Write out 20-50 titles for your event before word-smithing or judging any of them. Some of the titles will give you ideas for other titles. Merge some together. Don’t worry about length. Contrary to popular opinion, longer titles that have richer content are better than shorter nondescript titles

Reworked Titles

ABC Annual Conference – “The 3 Biggest Problems Facing ABC’ers Today and How to Overcome Them All”

XYZ Training Workshop -- “Seven Tricks That Will Save You At Least Five Hours of Work each Week”

Introduction to Presentation Skills – “How to Get Standing Ovations Every Time You Present”

Bonus Tip for RegOnline Users
Use custom URL’s, like "www.regonline.com/StandingOvations" to market your event title in promotional materials. Create interesting URL's to makes it easier and more memorable for people to tell others how to signup for your event.
Make your event registration forms irresistible!

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