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You've probably heard the saying "It's easier to keep an existing customer than to get a new one." Well, it's more than just a saying, it's true. That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again. Who wants to constantly be out there pounding the pavement looking for new clients and customers? That's a lot of work. It's much easier to up-sell or cross-sell to people who already know and love you. Here are 10 tips you can use to put a successful Relationship Marketing program into place so you can reap the benefits for years to come. #1 Create a customer database or file Whether you have many clients or customers or just a few, make sure you keep records with important details about them. These details may vary depending on your line of business, but they may include their purchase history, special dates such as their birthday or anniversary, family member names or their favorite restaurant or leisure activity. #2 Never take your customers for granted Your customers are the reason you are in business. Never assume they will always be there. Continue to earn their trust and show them you care and value their business. #3 Show your appreciation Do little things to show how much you appreciate having them as a client. Send them a thank you card or token of appreciation. Do something nice for them. Sometimes its even as simple as just saying "thank you." #4 Stay in touch Find ways to stay in touch with your clients. Send out a regular newsletter. Clip and send them news articles about their industry or issues they are concerned about. Make regular telephone calls or send email. Send holiday cards. Use these tools to remind them you're still around and that you still care. #5 Take an interest in them and their business Ask questions. Find out what their challenges are and see if you can help them. Show them you understand their business or their issues and you're interested in more than just their last purchase. #6 Serve them Make it a priority to go out of your way to provide services that truly deliver and make your customers' lives or their businesses better. Provide great customer service. Do whatever you can to help them achieve their goals. (C) Copyright 2005 Debbie LaChusa The Woman Men Adore. - What every woman can do to have the relationship of her dreams. 123 Astrology. - offers birth (natal) astrology/horoscope charts and Astrology For Lovers compatibility/relationship reports. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Professional Marketing By Meredith Hamilton Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public.When your target market is other businesses or involves a costly product or long-term service, these methods can be not on… 2. What's The Most Important Word In Marketing? By Scott Ginsberg What’s the most important word in marketing?Free? Why? Truth? Honesty? Integrity?At first glance, it seems like a simple question. But the more you think about it, the more complex it gets. One could probably argue any number of answers based on his beliefs, values or type of business.But is there really one word that’s more important than all the others? One word without which your marketing efforts will be successful?I recently s… 3. Lead Generation: What Is It worth? By Sharon Drew Morgen Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.As a result the sales discipline is moving into a new-found call to action for lead generation. If you don… 4. Corporate gifts with logo is mileage for money Corporate gifts with logo are perhaps the most popular and widely used of all corporate gift ideas. Of course, it makes perfect sense. If your company wants to give its employees or customers a gift, then obviously you want them to remember you. What better way to make your company stand out in your customers' memories than to give them a corporate gift sporting your company's logo? Corporate gifts with logos are an excellent idea for almost a… |