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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. It's An Incredible Marketing Technique That Always Works By Jeff Smith After 5+ years of online marketing and too many years marketing offline to mention without sounding too old here - one marketing technique stands out from all the rest.This one single technique has turned struggling businesses into massive success stories, resulted in the top 10% of high achieving sales people and real estate agents, and will work to help you get double, even triple the sales from the same amount of effort.Am I talking about ni… 2. Copy SoapNet and Make Money By Nick Smith Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.Be really, really good looking. I don’t know if you’ve had this experience, but every time I turn on SoapNet I feel overweight, ugly, and hopelessly average. There is no way I could ever compete with the collection of beauties, male and female, that the s… 3. Mission Position By Anita Paul Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.Whatever your position on having a corporate mission statement, you should know that your image is tied to your mission. And companies that don't have a clearly defined image usually don't have a mission statement. All… 4. Meaning and Marketing -- The Links By Paul R Snell You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to to do. Begin the journey. It will be for you a joyous one, but also terrifying at times, not much different than a roller coaster. You will find your way. I AM is with you. And the power of I AM is in you, if you wan… |