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You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card." The card is not free. It usually cost 10 bucks or so. But you get a 10% discount on most of your future purchases so it always seem like a good deal to me. If I buy at least a hundred dollars worth of stuff in the next 12 months, I'm at breakeven. If I spend 200, I've saved an extra $10. Unfortunately, I have no idea how the exact numbers work out for the stores, but I absolutely love this concept. Here's why: First, most people are buying less than one hundred dollars during their first purchase. Obviously, you get a discount on that purchase if you buy the discount card at the same time. Let's say you're spending 20 dollars so you save 2 of those. Your net cost is 8 dollars. And the store has an immediate profit of 8 bucks! If you never ever show up in that store again, they've made a huge profit. Second reason: Presumably...whenever you think about going to buy books in the future, you're going to think that it's pretty stupid if you buy books at any other bookstore. That means you return to the store to spend more money. The bookstore wins again because (a) you came back and (b) you're spending still more money! Of course, the bookstore is not doing anything wrong and this can be a real benefit to a frequent shopper. My point in this message is that you should think about some way that your business can use this idea. How can you get people to join your club for a fee and then get valuable discounts whenever they come back and shop with you. As marketers, we need to constantly be thinking about how we can copy the strategies that we see working in other businesses and apply them to our businesses. A mistake that many people make is thinking that their business is different so the marketing rules change. Not so! The principles of marketing are universal and apply to all types of business in all countries. The savvy businessperson continues to study and apply these principles to constantly increase their profits! I expect to see you in Atlanta in October. You'd be crazy to miss my free conference! Yours in success, Shawn Casey QuitSmokingRightNow. - Quit smoking right now without patches, pills or gums, and without gaining any extra weight - guaranteed. ForexEnterprise.com: Earn $1,000 Per Day. - The Multiple Streams of Income System - Start Making Money In Just 15 Minutes. Updated & Converting like Crazy! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Creating a Foundation for Your Marketing By Ken Waller Creating a Foundation for your MarketingA marketing calendar is the key to bringing your value proposition to life. Intelligent marketing is marketing based on your firm’s core idea—or value proposition. “What is the main benefit you offer your clients?”Every one of your marketing weapons must be an extension of your value proposition. Advertising, stationary, direct mail, telephone marketing, signs, web site, all must support your value propos… 2. Making Networking Work By Cathy Stucker Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.Networking is still one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.Going to every … 3. Keyword Articles: Use Magical Keywords in your Articles and get lots of Traffic Keyword Articles: Use Magical Keywords in your Articles and Get Lots of Trafficby Fred FarahYou get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then! You write the article, and even come up with a 'catchy' title. You post the article on your web site, and even add a link to a product you might sell as an affiliate. Then you wait for the search engines to bring people to that page... and you wait… 4. Winning At Business With Your Marketing Game Plan By Charlie Cook Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me.I asked Stuart how the various marketing pieces and activities were going to work together to hel… |