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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Distinguishes You From Your Competitors? By Catherine Franz In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar products or services, even businesses as a whole?" After continually battling my wits using other recommended USP models, I developed my own -- a list of 50 questions -- that gave me the same results, but faster. [For simplicity, allow the word product to mean service as … 2. How To Build Link Popularity With Your Own Affiliate Scheme If you have your own product then one of the most effective ways of generating sales is to encourage other people to promote your product for a share of the profit. For the right level of reward, lots of affiliates will work hard to promote your product to their subscribers and from their own web sites.As well as being a great way of making sales, one of the other key benefits that this strategy offers you is in building incoming links to your we… 3. Are Your Lack of Marketing and Selling Skills Holding You Back from the Success You Deserve? By Denise Michaels Does the thought of marketing your business drive you to chocolate? If “getting the word out” makes you feel overwhelmed, you’re not alone. After coaching over 1,200 men and women the last four years I’ve discovered big differences between the genders and how we handle the challenges marketing throws at all small businesses.Women Still Not Taken Seriously in the Business WorldDid you know women are starting businesses at 2-4 times the rate of… 4. Does Your Thank You Page Redirect People From Potential Profits? When I began my newsletter, I needed a page to redirect my subscribers to once they signed up. Because I was in a rush to get it set up, I redirected them to the archives page of my newsletter. Big Mistake #1. When I had some free time I went back and made a thank you page that simply stated, 'Thank you for subscribing. Your first issue will arrive shortly.' and listed the archives. Big Mistake #2 What I failed to realize when I set up those two … |