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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. So What Do You Do? By Nancy Roebke Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.Here is where "bullets" about your business come in handy. Bullets … 2. Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising By Jimmy Vee What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course – it automatically offers a virtually infinite return on investment because it's free!Since you're like most people we meet in that regard, you're probably similar in another – you can't control word-of-mouth advertising.Don't feel like you're alone. The very trait that makes this form of advertising so desired (it's free)… 3. The Marketing Funnel: Simple, Effective Marketing Strategy By Rosemary Hauschild No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Maybe not! There is a very simple – yet amazingly potent – marketing tool which in and of itself can become your most basic marketing s… 4. The 5 Minute Marketing Plan By Denise Ryder If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quickly enough.Now, say if I asked you if you knew the results those tactics brought. Meaning do you know specifically what each tactic brought in as far as sales, new leads and/or new subscribers, could you tell me that?If you can, then fantastic!!!If you can't, then know that you … |