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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Developing a Contact List- Part Two By Nancy Roebke In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals.Most people will not feel comfortable giving you referrals until they know how you intend to han… 2. 10 Incredible Ad Copy Secrets 1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it andpublish the ad on your web page. Adding a personaltouch will always increase your sales.2. Publish a list of famous and respected customerswho have bought from you on your ad copy. Peoplewill think that if these people bought from you, theyshould also trust your business and purchase yourproducts. Make sure to get their permission first.3. Sh… 3. Unsure of the Brochure: Marketing and the Postage Increase By Stephen Belth Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing fo… 4. Five Reasons You Should Market Online If you’ve got a website you’ll need to let the world know about it. This is called internet marketing. Believe me, it wasn’t too long ago that I didn’t know a single thing about this concept. However, ever since I committed myself to learning about the ins and outs of online marketing, my sales have dramatically increased. Marketing online is a completely different challenge than offline marketing but it has its benefits. If you want to take you… |