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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. When AdSense Goes AWOL When AdSense Goes AWOLBy D.J. NassyNo matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead. Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google… 2. Printable Web Pages as an Overlooked Marketing Resource It becomes more and more clear, that online presence has to be viewed as just one side of our total presence in the market place. One aspect to improve the situation for many websites would be to make it easy for visitors to print web pages. This should be possible with longer texts as well as with product pages and pages displaying just overviews. The potential of prints from your website as a marketing tool should be activated. Some ideas for p… 3. The "Right" Logo By Colleen Ryan The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized.Originating in the 19th century, after a surge in industrial manufacturing that led to an increase in output, global dist… 4. What Marketing Can Do For You By Michele Pariza Wacek I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive.Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success.Oh, if it only were that easy. (Although… |