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Ad strategies to avoid: <span style='font-weight: bold;'>Free</span><br style='font-weight: bold;' />Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate, the clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. About the only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'. <span style='font-weight: bold;'>Listing a Price</span><br style='font-weight: bold;' />Don't list a price unless you absolutely, positively have the lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that lists the same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From' price can work, but only, again, if you have the lowest price and only if you don't mind editing if the starting price changes. <span style='font-weight: bold;'>Satisfaction Guaranteed</span><br style='font-weight: bold;' />Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters. <span style='font-weight: bold;'>In Stock</span><br style='font-weight: bold;' />In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock? <span style='font-weight: bold;'>Company Name</span><br style='font-weight: bold;' />Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus on the offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others in the space. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 4 Steps to Successful Offline Event Booths By Kara Kelso A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. The following are steps you can take to ensure you receive the most sales within the hours or days of the event.Step 1 - Locating EventsOf course if you don't know where any are, the rest of the steps are useless! Finding the events are actually the easy part. You can contact loca… 2. First to Market Theory By Lance Winslow AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Is this correct? Yes and No. From a theoretical standpoint you could… 3. Stop Your Marketing Leaks By Catherine Franz Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Even professional sales people have leaky follow up when they stop after one or two contact points. How much business are you letting get lost to your leaky pipes. Here are some ways to tape them up or you may have to replace some fittings: 1. Do a check u… 4. Corporate Branding and Professional Logo Design Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corporate image” might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine h… |