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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Let Your Survey Write Your Business Plan By Catherine Franz Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. To save the stress, consider placing the business plan on hold until first completing a few customer surveys. Okay, some of you are saying, "Catherine, how can you do a survey before you know who your market is?" Yes, this is one ch… 2. Top Five 2004 Required Marketing Tips Needed to Succeed By Catherine Franz When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to you is not necessarily effective for yourdesired audience. This is the biggest mistake I see peoplemake over and … 3. What Makes Full Color Format Poster Printing Services Unique? Full color large format poster printing services is a one-of-a-kind. It is the reason why we see bigger yet clear and catchy pictures hanging in the façade, displayed in tradeshows, printed on banners and other attractive marketing materials. Large format poster printing is a sure and efficient way to generate full-color, high quality and oversize graphics. Generally, the graphics involve in this type of printing are larger than 11' x 17'. Print… 4. Top 10 Marketing Pitfalls By Stuart Reid Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of these holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad habits...1. … |