The Edge Marketing

If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.

Today’s tourism prospects are very busy. Decisions that influence purchasing decisions can be made in seconds - based on how your marketing materials are written. Your best prospects are choosing to give you business or not based on how effective and compelling your written word communicates your company or destination information. Is your marketing material compelling and selling prospects effectively?< br>

The Most profitable Words You Will Ever Write

Writing sales and marketing words (copy), that quickly enrolls and sells the prospect on your tourism related business offer is challenging -- and some of the most important words you will ever write. And, it is something you or your team can learn. This is the doorway and path to increased sales. Many designers and web masters overlook the core function of your marketing material. It is to sell!

Sales and marketing copy is a very special way to communicate and not usually the way you would speak or write. Here are some quick tips, followed by a link to a hands-on tool, guaranteed to help you create better marketing and advertising communication. Read on to better promote and sell your tourism offerings.

1) Less is more

Keep copy brief, concise, descriptive. Bullets work well. Prospects are very time challenged, so you need to communicate your benefit-oriented information very quickly - usually 3 -6 seconds -- or they are gone.

2) All promotions must have a benefit and clarity to the prospect

Dominate the top 1/3 of any promotion material with benefit oriented headlines, concise words, and short descriptive text, i.e., Free • Special • New • Sale • Guaranteed, Alaska Dog Sledding, etc.

3) Credibility Sells

Maximize your credibility - i.e., years in business, # of guests, safe destination, endorsed by, #1 in… licensed, bonded, Voted best…, etc.< br>

4) Use Testimonials Everywhere

Guest comments are written “word of mouth” endorsements.

5) Your Company Name And Logo Doesn't Sell

Utilize maximum/premium space to promote consumer benefits and clarity in what you are selling, not your company name, logo and telephone number. Put them at them bottom or side of your web site, ad or tradeshow stand.

6) Secrets of Profitable Marketing & Advertising

To help increase your prospects and sales substantially, check out the book “Tourism Marketing Success”. You’ll discover more helpful tips, see specific examples and learn about the Defining/Credibility Statement © - a step by step secret you and/or your staff can use on your web site, brochures, ads, tradeshow booth and more to better market and sell your ecotourism services and destinations.

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