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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Easy Article Writing Tips Whether you are just starting out with your online business or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site. Writing articles and submitting them to the article directories will get you free traffic when people click on the link in your resource box. It is also a great way to improve search engine rankings, since you will have plenty of incomi… 2. 5 Tips to Grow Your Business Globally By Wayne Po Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets:Revise your pricing strategy to suit local purchasing power. I like using this example: Microsoft is having a difficult time getting Mainland Chinese… 3. Five Cheap Tricks for Promoting Your Business By Nancy Jackson If you’re like me, you’re always looking for ways to promote your business — without spending a ton of money. Well, you’re in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e). While these ideas are a start, there are plenty of other ways to get the word out about your product or service and build relationships with potential clients. Us… 4. Media Training 101 -- The Secrets Of Writing A Good Press Release Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you're about to learn how you can take care of your own publicity, simply and ea… |