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Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter. If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes). Your potential customers don’t really care about you. (Pause for effect and repeat). Your potential customers don't really care about you. They care about what you can do for them and indeed, about themselves. No news there, right? Most people are already on the same page as you and I – but most people still ignore that fact when it comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yourself. The truth is most ads – in print, on the web, on TV, and in the mail – spend tons of space, time, and moolah talking about the company and the products. Most ads leave the most important word out. Most ads just don't seem to work. But if it's so simple, why doesn't everybody who spends money advertising just put that word in? Who knows? People just love doing the same old things. Besides, doesn't it seem natural that your ads should talk about your company or your product? You're the one shelling out the money for the ad, so shouldn't you be able to tell your story? In this case, the truth just isn't fair. The good news is that so few people properly leverage the power of this word in their advertisements, that when you finally let it creep into yours it has the potential to make a major impact. So what's the word? Pull out the last advertisement that you ran. How many times does the word "you" appear in it? If it's not all over the thing, you can pretty sure that's why it didn't work. OK you, you can sit down now. In Jim and Travis' small business marketing secret #2, find out the major advertising secret you can learn on a fishing trip. SlotMachinesMastery.com. - Discover The Secrets That Casino Owner Are Hiding From You! Make Big Cash Playing the Slots! Best Affiliate! Burn The Fat Feed The Muscle. - Diet & Weight Loss Secrets of Bodybuilders and Fitness Models: #1 Best Selling Diet & Fitness E-Book In Internet History! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are You Sabotaging Your Marketing Success? By Debbie LaChusa What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pre… 2. Mortgage Marketing - How to Earn More Business From Realtors® By Jeffrey Nelson Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it’s effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you’re practicing the definition of insanity - Doing the same thing repeatedly, each time expecting a differ… 3. How Testimonials Can Put You in the Spotlight By Rix Quinn If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. “She knows I’m still in school,” he said, “so she always asks about my schedule.”“She’s really smart, too,” he added. “The company wants to promote her, but she keeps telling them she really trained to teach. She’s just waiting for a job opening.”“Hey,” I stopped him, “if she’s so great, why don’t … 4. Tradeshow Booth Cures - Ancient Cures for Modern Day Problems At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on 'their list', while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It's energy flow… |