Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A HookGet The Edge Marketing on theedgemarketing.com. Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
When’s the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah…and a hook. You wouldn’t go fishing without the hook, would you? The hook is probably the most important part of the fishing process. The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize that your ad is not a personal soap box to speak your mind, hype accolades, regurgitate philosophies, spout jargon and blab about anything else. The people who see your ad really don’t care about you, your personal agenda or that you’ve spent good money to talk to them. As you know they only care about one thing…themselves. Likewise your advertising should focus on only one thing…them! You have already identified that “YOU” is the most powerful word in any advertisement. That is why a hook works so well. A hook is something of value you offer your target, which they can’t live without. It’s something that provides them with a solution, a cure, an answer to a daunting problem. A hook incites them to take the desired action your advertisement was designed to evoke. An advertisement without a hook is like a fishing pole without a hook. Fish may look at the bait, they may nibble the bait, they may even eat the bait – but you will never catch a fish without a hook. Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they see as valuable. If your ad doesn’t ask your target to take action you are totally wasting your money. Your ads need to provide an undeniable reason focused on relieving your target’s pain that incites them to take a desired action. Next time you go fishing, be sure to bring a few hooks. Next time you advertise, try throwing a few hooks in there too. Have you spent money on advertising and afterwards you wonder if it was effective. It’s tough to know right? You should have learned how to avoid this in science class. In Jim and Travis' small business marketing secret #3 we’ll tell you how. SlotMachinesMastery.com. - Discover The Secrets That Casino Owner Are Hiding From You! Make Big Cash Playing the Slots! Best Affiliate! Burn The Fat Feed The Muscle. - Diet & Weight Loss Secrets of Bodybuilders and Fitness Models: #1 Best Selling Diet & Fitness E-Book In Internet History! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Loan Officer Marketing – How to Target the Right Agents By Jeffrey Nelson Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they had finished, the loan officer convinced the agent to use his services. At first the agent was reluctent, but eventually acquiesced when they saw the loan officer … 2. 10 Effective Ice Breaking Questions By Nancy Roebke Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where talking business might be considered tacky. Will I be considered a 'hard sell' type of salesperson for talking about my business at a socia… 3. How Can I Get Name Recognition? By Sue And Chuck DeFiore Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyon… 4. How To Make Your Ad Copy More Effective Telling a story or sharing product and service information is fine in an ad. But the bottom line is that you want to close a sale. The difference in ad copy doesn’t have to be earth shattering. It can be very slight, in fact. Here are ways to make your ad a little more effective come closing time. 1. TESTS – Make public knowledge the results of your product and service testing. Share how your items stand up against the competition; how durable th… |