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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Make Your Mailing A Home Run, Not A Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brill… 2. 5 Tips to Help You Identify WHO To Market To By Debbie LaChusa If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business.But for many small business owners, narrowin… 3. Small Business Marketing Help #1: The Diary An Angry Ad-Man By Jimmy Vee This week something unbelievable happened. Monday was the first day of a brand new radio campaign for a brand new client. I won't name the client, the station, or even the market this happened in.Due to budget restraints on the client-side, the spot was produced by the station (read free). Of course the script was written by your truly and my trusty copy-writing sidekick. The spot was finished last Thursday - and on Friday I gave my stamp of a… 4. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact details.How ever this is where the comparison ends!When the CD business card is placed into the CD/DVD-Rom drive the LiveCard will automatically run a … |