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Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response. What is direct response? Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent. Seems pretty simple, straight forward and logical - don’t you think? Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy bowl man? Why do they constantly talk about and spend dollars on “getting their name out there?” It’s a complete waste of limited cash and resources and it doesn’t work. You can not build brand as a small business with a limited marketing and advertising budget. If you don’t have a Cola Giant budget you can’t copy the Cola Giant’s ad strategy – i.e. spending money to “get your name out there” and hope you get customers in return. That is leaving your business success up to chance and that’s not a smart strategy. But you want to build image and brand awareness…Right? Listen, you can’t deposit brand awareness in the bank and if your marketing efforts don’t yield something you can deposit in the bank then you shouldn’t be doing it. That is why you need to study, learn and practice Gravitational Marketing SM . You have to stop thinking about your role in your company as a maker or seller of widgets. You are not in the business of making or selling widgets. You must be in the business of marketing widgets. Your role has to become chief marketer of widgets. For example…let’s say you own a pest control company. What business are you in? The obvious answer is the pest control business. But in this case the obvious answer is the wrong answer. And as in most things in life the common thinking only leads to common results. Common Results = Common Life. The correct answer is that you are a marketer of pest control. The marketing function is what brings in the business. It’s what generates the leads that turn into sales which bring in the dollars that you can deposit into your bank account. Your thinking has to completely change if you want to be successful. This total reengineering of you role has to occur if you want your business and your life enjoyable, simple and prosperous. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Burn The Fat Feed The Muscle. - Diet & Weight Loss Secrets of Bodybuilders and Fitness Models: #1 Best Selling Diet & Fitness E-Book In Internet History! An information leak from Google discusses future plans to offer online storage to consumers so that they can backup their hard drives containing, for example, user files, emails, web history, pictures, bookmarks, etc. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and not cost you a lot of money. However, since you will be marketing your particular restaurant, even if it is a chain, you will need to include a lot of locally specific information. Tip #1 - Dire… 2. The Magic of Keep-in-Touch Marketing By Nancy Jackson Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters — and that’s why she instantly thought of my services when her client voiced his need. Althoug… 3. Getting Your Marketing Message Across with CD Business Cards By Steven Sharples CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible.Perfect for leaving a lasting impression at conferences and trade shows. Imagine handing out your businesses executive summary or PowerPoint presentation integrated within your CD Business Card.The cards come co… 4. Marketing Hesitation Costs Dearly By Alicia Smith Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do something. Response time can be critical when you’re trying to start a business and while you’re trying to stay on top of one that is already in full swing.Examine… |