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Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information. Here is where "bullets" about your business come in handy. Bullets are short statements about your firm that highlight a specific product, service or attribute about what you do. If these bullets highlight something unique to your firm, they are even more effective as attention-getters. Let's say you work in the field of Insurance. An intro may be, "By careful planning, I protect people's assets". This intro says what you do (careful planning) and what the prospect gets because of it (asset protection). This got the attention of the prospect by telling them "what's in it for them" and highlights a specific service that you offer. Another example would be an Accountant. An Accountant, once asked- "what do you do?", might respond with " I help keep more of your hard-earned money in your pocket, instead of in the IRS's pocket". That would prompt the next question- "How do you do that?" It is not suggested that the intro response be so long and detailed that the prospect tries to get out of the conversation from sheer boredom. You know more about what you do than your prospect needs to know at this first presentation. When an intro is effective, it will lead a prospect into asking more questions. When a prospect asks a question, you will usually have their attention long enough to hear the answer. That answer, properly worded will lead to more questions. It is strongly suggested that you have several of these short, 60 second intros available, since the same intro will not work for every circumstance where you may be asked what you do. An intro at a business function may be different than an intro spoken on the golf course. Pregnancy Without Pounds. - The Look Good Feel Great Pregnancy Kit. Conception Secrets. - How To Get Pregnant Fast - 37 Year Old Woman Shares Miracle Pregnancy Story After Losing Daughter & Suffering A Miscarriage. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Is Telemarketing Effective? By Leon Chaddock Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay off? Is your business the right type to take on the telemarketing world? There is little doubt that telemarketing has been successful, but with so many worries about legal action, it is necessary … 2. How to Promote Yourself Or Your Company Through Award Competitions By JoAnn Hines There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.http://www.womeninpackaging.org/With all the awards programs out there, how many of you incorporate that into your marketing plan? Yes, I know it’s a lot of work but the benefits you reap outweigh the ef… 3. Postcard Mania By Bette Daoust, Ph.D. Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what is on your postcard, then you are likely to be noticed. A postcard will not yield much business, but in reality it only takes one good contract to pay for the whole mailing. So how do yo… 4. Marketing Advice: Do You Find It Easy or Difficult to "Toot Your Own Horn?" By Maya Bailey One of the biggest concerns I hear from my clients, almost on a daily basis, is “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?”A client’s story:One of my clients, Shelley, came to the session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”As we explored further she began to remember… |