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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Tips to Grow Your Business Globally By Wayne Po Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets:Revise your pricing strategy to suit local purchasing power. I like using this example: Microsoft is having a difficult time getting Mainland Chinese… 2. Affiliate Marketing - Make Big Bucks Through Your Internet Home Business Affiliate marketing has become a booming industry thanks to the increasing popularity of the internet. Marketing is defined as the getting and keeping of customers. You must have customers to sell your service or product.In order to increase your profits, you must turn your customers into repeat customers. Affiliate programs are an excellent way to increase traffic to your web site and increase your profits.The benefits of affiliate marketing inc… 3. Two Strong Weapons for Business Popularity Part 1 By Hossam Abdel-Kader Many people think that writing of press releases is only for professional PR specialists and marketing people. This article shows you how easy is it to write your own press release. The next article will show you how to use search engines to promote your business with the help of press releases.It differs if you are writing an advertising article or a press release. If you are able to find the difference, you have already done the most importan… 4. Ten Breakthrough Marketing Ideas By Monica Jardon Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's prod… |