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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Celebrate this festive season with corporate holiday gifts Corporate holiday gifts are probably the most popular time of the year for any company to give gifts to its employees and customers, and there are a lot of great ideas out there for just what to give. Holiday gifts are often gift baskets of some kind, but they can also be seasonal items, home furnishings, or even gift certificates. You have a lot to choose from, so consider all options carefully and think about which corporate holiday gift woul… 2. Is Your Marketing Missing The Cookie Factor By Sean D'Souza Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? Just what the heck is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to rake in some big bucks? You Buy $30 Takeaway, You Get Free Coke and WontonsMy smile was bigger than the Great Wall of China the first time this happened. We were regulars at this Chinese food takeaway, but this time … 3. 10 Reasons Why Businesses Fail at Marketing. By John Follis 1) They don’t fully understand it.Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth.Word-of-mouth is the best way to get business and savvy marketing helps create it. So, you can’t sit back and hope for cust… 4. Direct Mail Marketing Done Correctly, Cannot Fail So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.The postcard—… |